is mounted flush with the Alucobond panels. A rectangular surface made of doubleglazed glass and measuring approx 260 sq. Made up of several levels, the media installation envelops the right structure’s entire façade with a softly pulsating system of ornamental light. The renovation concept takes up the original idea of an interactive computer-controlled façade by providing a technologically and artistically innovative media installation at this point. Here, the Alucobond sheets, which equally feature in the left structure of the complex, are not printed but laser-perforated in the same pattern as well as backlit. The existing façade of the structure on the right, which is composed of multiply folded perforated sheet metal that originally concealed a kinetic light sculpture, will be replaced with smooth cladding made of matt-black aluminium panels and varnished glass. The daylight penetrating the film projects the latter’s colours onto the interior, thereby painting interesting light patterns in the lounge areas adjacent to the façade. It turns the glass surface into an imaginary space that evokes inspirational discoveries. The subtly visible motif is a graphic artwork depicting the location’s urban feel. The glass front of the central structure, which houses the shopping centre’s vertical development, is coated with a transparent printed film. Moreover, filigree metal ornaments and Alucobond panels screen printed with white dots enhance the design’s complexity. This creates a striking appearance, which is furthermore intensified by the use of dynamic lighting. Viewed as a whole, they form an aesthetically appealing pattern of lines that, thanks to its irregular layout and the different strip widths, conceals the distances between floor levels. The existing glass façade of the semi-cylindrical structure on the left is clad with horizontally arranged strips of curved matt-black aluminium panels. The façade now features a more uniform look compared to the many parts from which it was formerly composed, thus communicates spaciousness and prestige, corresponding to the building’s use as an exclusive shopping centre. However, an overarching colour scheme and connective architectural elements now combine the three single structures into one visual unit. The façade’s unusual black and white colours, its filigree ornamentation and the integrative interaction of architecture, graphic design and light orchestration will create a distinctive character for the building on Zeil.Īs a reference point to the existing architecture – designed by Darmstadt-based architects Kramm & Strigl as a stylistic mix of constructive modernity and post-modernity – the building’s characteristic tripartite structure has been preserved. The new façade design gives Zeilgalerie a modern and unique appearance that stands out decisively from the architecture of the surrounding department stores. Several façade levels of varying designs create intriguing layered effects as well as a visual impression of depth. Lighting effects based on complex computer programming help change Zeilgalerie’s look and with the ambiguity involved allows for personal interpretation and identification. Here, architecture, which in principle tends to focus on constancy, approximates the dynamic processes of change in fashion and product design. In its function as brand architecture, the Zeilgalerie’s appearance must be able to reflect lifestyle and design trends alike. The building’s use as a self-enclosed and experience-oriented consumer world means that the façade can be completely disconnected from the building’s interior, thus permitting the creation of an independent design concept for this section. Due to the paramount significance of the front of the building in terms of typology and how it fits into the urban setting, 3deluxe’s design concept focuses closely on the architectural surface and its deepening in content, structure and materials.Īs it is the only exterior view of the complex that is enclosed on three sides, the façade facing out onto the Zeil shopping mall is therefore representative of the entire architecture – the perception of shape gets reduced to the perception of space. The redesign of the Zeilgalerie shopping centre, which opened in 1992 and is renowned far beyond Frankfurt’s city limits, includes a completely new look for the façade and a full makeover of the public areas inside the complex. Retail Development Hesse, Germany design by 3deluxe in/exteriorĪwards: red dot award: communication designĬategory: Information Design / Public Space Zeilgalerie Shopping Centre, Frankfurt Retail Center Photos, Building News Zeilgalerie Shopping Centre Frankfurt
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